We are content advisers

We help companies connect with online audiences. On our own or with partners of choice, we advise on subject matter and tools that help companies share knowledge, inspire trust and build reputation.

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Based on the findings of our biannual C-Tracker research we advise on the subject matter and presentation of corporate web content. To achieve valuable interactions that exceed stakeholder expectations we curate content that superior communicators publish online across diverse corporate subjects. Or – we can take a different path by focusing on relative performance within the same industry.

Improving content uses up resources. This means that extra care and attention should be dedicated to its delivery. Sinóptica has teamed up with Danish digital agency Siteimprove to make sure that content published online can be easily tracked for spelling errors, readability, link integrity, accessibility, SEO, data privacy and visitor mapping and analysis.

To help the investment community formulate informed judgements, Sinóptica recommends the use of professional tools that track share performance against peers and provide a set of helpful data for fair company valuation. With scalable functionality, these tools are fit for listed companies of all sizes, from large corporations to small caps.

 

5 reasons to invest in online corporate communications

1 Visibility

To raise awareness of your company and the activities that make it unique.

2 Trust

To establish your corporate website as the primary source of reliable information.

3 Responsiveness

To build the reputation of your company as an open and responsive organisation.

4 Openness

To enhance the flow of news that give voice to company events as they unfold.

5 Accountability

To explain decisions that affect company strategy, operations and profitability.

LATEST ARTICLE FROM OUR NEWSLETTERS
Tip #5. Financial calendar
06/05/2019

People following a company's development expect to be updated about any earnings releases, investor presentations or events that may influence their judgement of the company or its activities.

ARTICLES FROM ABOUT C
  • Silence.jpeg

    05/11/2018

    On Friday 2nd of November Apple said it would stop reporting unit sales. Following in the wake of a downbeat estimate ...

  • Black box

    02/10/2018

    Is regulatory news the disclosure frontier beyond which investor communications are best advised not to venture?

    Clickable icon to open videos library
  • Rentrée.jpeg

    05/09/2018

    We know for a fact that September, not January, is the month when everything starts anew – and we thank the French ...

    Clickable icon to open videos library
  • Relevance Venn diagram

    17/07/2018

    To be or not to be… accountable - that is the question. Accountability lies at the core of relevant corporate content ...

    Clickable icon to open videos library
ARTICLES FROM C-TRACKER
  • C-Tracker Tip.png

    06/05/2019

    People following a company's development expect to be updated about any earnings releases, investor presentations or events ...

  • 4511 Share graph with useful tab for sha

    26/03/2019

    Whereas institutional investors have access to professional platforms, retail investors and other non-institutional company followers need access to re...

  • Rolls-Royce approach to sustainability (

    05/02/2019

    Rolls-Royce has clearly realised the importance of reporting progress towards sustainable goals. Besides sharing its approach to sustainability ...

  • C-Tracker Tip.png

    01/02/2019

    From introduction to milestones and contacts. A company introduction is among the most important pieces of content for stakeholders.

Sinóptica helps companies connect with online audiences by providing, on its own or with its partners, content advisory and tools that help companies share knowledge, inspire trust and build reputation. 

We are content advisers

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