We are content advisers
We help companies connect with online audiences. On our own or with partners of choice, we advise on subject matter and tools that help companies share knowledge, inspire trust and build reputation.
Based on the findings of our biannual C-Tracker research we advise on the subject matter and presentation of corporate web content. To achieve valuable interactions that exceed stakeholder expectations we curate content that superior communicators publish online across diverse corporate subjects. Or – we can take a different path by focusing on relative performance within the same industry.
Improving content uses up resources. This means that extra care and attention should be dedicated to its delivery. Sinóptica has teamed up with Danish digital agency Siteimprove to make sure that content published online can be easily tracked for spelling errors, readability, link integrity, accessibility, SEO, data privacy and visitor mapping and analysis.
To help the investment community formulate informed judgements, Sinóptica recommends the use of professional tools that track share performance against peers and provide a set of helpful data for fair company valuation. With scalable functionality, these tools are fit for listed companies of all sizes, from large corporations to small caps.
5 reasons to invest in online corporate communications
To raise awareness of your company and the activities that make it unique.
To establish your corporate website as the primary source of reliable information.
To build the reputation of your company as an open and responsive organisation.
To enhance the flow of news that give voice to company events as they unfold.
To explain decisions that affect company strategy, operations and profitability.
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Tip #5. Financial calendar
People following a company's development expect to be updated about any earnings releases, investor presentations or events that may influence their judgement of the company or its activities.