If you need help prioritising the development of your content and assured of the quality of each section of your corporate website, then a Gap Insight is what you need.
A Gap Insight gives you a straightforward assessment of your own corporate content and inspiration for your weaknesses from those who are sharing the message properly with the different audiences.
Highlight of your strengths and weaknesses
Your overall score by subject
Inspiration to fill content gaps
Download our product sheet to know more
Know your strengths and weaknesses
A Gap Insight is a summary of your overall performance on the content available on your website for the corporate audiences. We highlight your strengths and show you where you lag behind.
With a Gap Insight you can easily prioritise the development of new content and access inspirational practices that will help you organise your web estate.
Your overall performance on each subject
Highlight of your strengths
Highlight of your weaknesses
Three live cases to help you overcome your weaknesses on each subject
Rationale of a Gap Insight
The inspiration behind Gap insights arose from our first meetings presenting C-Tracker's Topic insights. Some of the teams we visited had the need for a qualitative analysis of its own corporate content.
Although that assessment was intrinsically available under a Topic Insight, those teams wanted this information highlighted and ready to consume.
Our Gap Insights have then born as a response to those who want a clear and instant knowledge of the overall quality of its online corporate content.
Inspiration for your weaknesses
From the About us section to Corporate Governance and Media, a Gap Insight tells you section by section which content performs well and to which you should target your efforts.
Live cases include a bespoke comments and hyperlinks