Peer Insight

C-Tracker's Peer Insight is a bespoke survey whose purpose is to track the online content stock of your peers. It is up to you to decide which peers and topics you wish to select for this benchmarking exercise.

The output consists of a web-based visual report that highlights the choices of your peers. They might be ‘better’ or ‘worse’ than yours, but you will in the end have a better idea of what your peers are communicating.

  • Your peers and industry score on corporate openness

  • Comparison towards peers on selected topics

  • Bespoke commentary on your peers' practice

Download our product sheet to know more

If you know you can act

Do you know what your peers are publishing on their corporate websites? Do you have any idea of how transparent and open they are towards their audience?

A Peer Insight shows you exactly what information your peers are sharing with their online corporate audience. You just need to tell us who to compare you with and on which subjects. We take care of the rest.

 Your industry and country performance 

Link and bespoke comment on the practice of the three best 

A clickable index of topics of your choosing on which you want to be compared to 

Stay ahead of your peers

A Peer Insight is the research you have always wanted to have at your fingertips but never had the time to undertake. The outcome is a structured overview of the corporate content your peers post online together with your own.

 

To win the attention of key corporate audiences, companies must share prime, easily digestible content. Keeping an eye on what others do is a first step to get ahead of the pack.

 

A Peer Insight will not only tell you what your peers are up to, it will also give you valuable knowledge of any items they have successfully addressed and that are a source of inspiration for your own efforts.

How a Peer Insight works

Do you know what your peers are publishing on their corporate websites? Do you have any idea of how transparent and open they are towards their audience?

A Peer Insight shows you exactly what information your peers are sharing with their online corporate audience. You just need to tell us who to compare you with and on which subjects. We take care of the rest.

 Introduction to the importance of the content 

 A printscreen of your peer with a bespoke comment and hyperlink 

 Table comparing your content to the one of your selected peers

Choose your peers and topics

Are you more into Careers content than IR? No problem. You pick your topics among our pool of 50 different items spread by ten corporate subjects such as Company overview, Corporate governance or CSR.

As for the peers, we recommend you keep it between three and five. If you do so, you will as a result find it far easier to handle and make sense of the data.

 

We will stand by to help you make your decisions.

Company overview
Financial information
Corporate responsibility
Strategy and values
Investor briefcase
Careers
Recent and upcoming events
Corporate governance
User experience
(UX)
Company access

Our Insight offering

Unveil winning practices from Europe's largest listed companies and access a collection of carefully curated corporate content that will help you organise your web estate.

Topic Insight

Realise your position among competitors, find out what your peers are sharing with their online audience and learn how to overcome the best players in your industry.

Peer Insight

Discover your overall score, strengths and weaknesses and what information you have missing on your corporate website through this bespoke report of your online corporate content.

Gap Insight

Spring 2019 Review

TO BE RELEASED

Articles

C-Tracker Tip (wide).png

Tip #5. Financial calendar

People following a company's development expect to be updated about any earnings releases, investor presentations or events that may influence their judgement of the company or its activities.

Sinóptica helps companies connect with online audiences by providing, on its own or with its partners, content advisory and tools that help companies share knowledge, inspire trust and build reputation. 

We are content advisers

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