Detail

Updated: Feb 28, 2019


God is in the detail, by Ludwig Mies Van Der Rohe

God is in the detail.


Flaubert, Warburg (the historian, not the investment banker), Mies van der Rohe and others were right. If we set out to do things, we'd better do them properly and, when doing them, detail should not be – a mere detail. Detail matters – to an extent that is often underrated.

In our mission to make corporate content relevant and complete, we are all too often confronted with claims that published content is good enough. The truth is that essential content is not covered or treated to the required degree or extent.

Whether oversight or sheer purpose lies behind substandard coverage or treatment is not unimportant. Yet more important still is to recognise that information provided often falls short of the standards stakeholder audiences expect to make informed decisions.


Sinóptica helps companies connect with online audiences by providing, on its own or with its partners, content advisory and tools that help companies share knowledge, inspire trust and build reputation. 

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