Updated: Feb 28, 2019

Entrada, Amadeo de Souza-Cardoso

Tomorrow we launch C-Tracker.

Although stakeholder expectations of online corporate content tend to converge, differing culture and values across companies imply that the form and substance of offered content will vary.

This suggests that imposing the same paradigm to all is a flawed proposition. Just as dubious is the quest for the "best" corporate website. Are evaluation criteria objective? Do they reflect current debate? Not sure.

The aim of C-Tracker is not to add to the confusion and peddle yet another ranking. We scan sites for useful and understandable content on key corporate issues and our purpose is to spread knowledge about what we come across.

C” for content, “Tracker” for discovery across topics, companies and industries.

Sinóptica helps companies connect with online audiences by providing, on its own or with its partners, content advisory and tools that help companies share knowledge, inspire trust and build reputation. 

We are content advisers

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