All subjects are created equal. Yet…
What is the value of reputation? Or, put another way, how much do we stand to lose if our actions or words taint our reputation? How large a role does reputation play in our daily interactions with key audiences?
Reputation cuts across the whole spectrum of corporate messages: from the way the company introduces itself to the information it chooses to share, or not to share, the company's reputation is at stake at every turn.
If reputation is the ultimate driver of corporate success and if reputation is itself driven by the quantity and quality of information flows, shouldn’t we devote more attention to these before crisis strikes?